Revamped Design Home introducing e-commerce dynamics and making it the 1st ever app to reward in-game currency for real-world purchases
Our Role
The Description
Project Overview
Electronic Arts Mobile is a leading developer and publisher of Android and iOS games. Founded in 2001, their diverse portfolio includes top-grossing and award-winning games created for celebrities like Kim Kardashian and Gordon Ramsay, to name a few.
We joined forces with Electronic Arts Mobile to help them with their Design Home game, which has 50 million+ downloads on Google Play Store.
Website Link
https:forwardwithdesign.com
Project
Design Home-Electronic Arts
Duration
[Start Date] - [End Date]
Unparalleled Gaming Experience
With Real-time Purchase
Unparalleled Gaming Experience With Real-time Purchase
We upgraded the Design Home app into a platform where players could buy products they use in-game from a Shopify store while playing the game. The integration seamlessly blended gaming and shopping, offering users an interactive experience.
use in-game from a Shopify store while playing the game. The integration seamlessly
blended gaming and shopping, offering users an interactive experience.
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Providing in-game Rewards Through a Custom App
To complement the in-game purchases, our team developed a custom application. The app allowed players to receive virtual currency (diamonds) within the game after making purchases on Shopify.
Smart Coupon Management for Discount Stacking
We implemented a coupon management system for players to stack multiple discounts and apply them during checkout. This feature went beyond Shopify’s default functionality - one discount per order.
TheResults
Since its launch in September 2020, the Shopify store has generated $1.6 million+ in sales with virtually no CPA and 50% profit margins on the products sold from there. This achievement reflects the effectiveness of the integrated gaming and shopping experience powered by Bevy Commerce.
$1.6M+
revenue generated
50%
Profit Margins
