Crafted A Fresh Look For FWD’s Desktop And Mobile Storefront For Easy Product Discovery
About FWD
Forward With Design (FWD) is an activewear brand by Canadian Tire Corporation. Following Canadian Tire’s Better Connected plan, FWD aims to create sustainable products that resonate with customers emotionally. Their vision is to establish a brand that effortlessly integrates into the daily lives of Canadians, accompanying them on their diverse journeys.
Our Approach
FWD has a diverse product range, each item possessing distinct characteristics. We went with a bespoke Shopify store design and development to showcase these products in a way that fosters a meaningful connection between buyers and their inherent values.
Platform
Shopify
Reflecting Values In
Every Design
Element
We approached the challenge by creatively showcasing each product throughout the storefront. From navigation bars to product detail pages, every element was consciously designed to emphasize not just what the products are but also the values they represent. Each design choice reflected FWD’s commitment to diversity, inclusivity, and sustainability.
Shopify Plus for Advanced
E-commerce Development
Building a website that speaks the vision of FWD required a robust platform. We opted for Shopify Plus, utilizing its advanced features to integrate captivating design elements seamlessly. This choice provided FWD with the scalability they needed to accommodate their evolving product range.
Faster Product
Discovery and Checkout
From research, we learned that FWD’s customers value a smooth shopping journey over anything else. This insight became the foundation for this project. We designed an easy-to-navigate layout that maintains a consistent look and feel throughout the website. The deliberate design allowed customers to quickly locate their desired products and checkout with minimal effort.
